Exhibition Stand Design is the new way to market a brand whilst adding an artistic edge to it. It is like placing your products into a gallery and then waiting for the viewers to purchase them. The only difference being, the stand will not be in a gallery but more of a trade show setting, surrounded by other businesses. They work similar to a pop up shop, they are temporary, easy and tailored to a companies specific needs. This is what makes them so popular with small businesses today. They are also reusable as they are supplied as flat packs to be quickly and easily assembled.

Display stands are often made up from cardboard, panels, acrylic or corrugated plastic. This means they are more than likely 100% Eco Friendly. There are many types of Exhibition Stands to choose from, depending on size and what the products are. For a small space a Banner Stand or a Tabletop Display would be best, as they don’t take up a lot of space and can be free standing. For a larger space comes in more choice including: pop-up stands, Modular Panel and Frame Systems, Trade Show Booths and then Bespoke Display Stands. The main decision maker for these stands is the budget and the size of the space. If the stand is quite big with lots of detailing artwork and lighting involved then it will be quite expensive. Example of Mercer Exhibition Stand Design

Accessorising the stands

These stands can also hold retail style accessories and much more, this includes: shelving, furniture, counter tops and Plasma TV’s. This helps make each stand individual and unique, tailoring these accessories and technology to each customer or company. The stands are quite flexible with what can be placed on and around them. They can be made to feel like a retail shop with the bright lighting, or even made to feel like a living room with carpets and chairs. This would be particularly useful with the “Showing, Not Telling” technique, which consists of showing a customer what a product would look like in their home before they buy it.

They can be designed to include really personal touches as well. For example if a companies logo is blue, then blue LED lights could be included to give the space a blue glow. Or if a company creates products from bamboo, then part of the stand could be formed from bamboo. It is very ideal for small businesses looking to grow and/or gain more customers. As it can cost as little or as much as necessary whilst promoting the company.

 

For more information and deals on Exhibition Stands please visit our Twitter Page: https://twitter.com/MercerXhibition