Selling Techniques and Grabbing Customers Attention

Being a salesperson can be tough, when mentioned most people think of a sketchy car salesman trying to scam you. Many salespeople have managed to overcome this stereotype, however certain people are still hesitant about trusting them. This is why you need to be professional and assertive without being pushy. Below are some selling techniques on convincing the customer, common mistakes made, Do’ and Don’ts and helpful advice.Sales

DO’S

Be visual. More than likely customers will not remember the majority of information you tell them, but they are more likely to remember an image, video or something seen with their eyes.

Talking too much overwhelms the customer and won’t give you and idea of what they want. Try to even it out to 70% talking and 30% listening

Make the client feel special. A key selling technique is making the client feel like a friend or family member with the discounts they are receiving.

Share a few trade secrets, sharing a few insider tips makes the client feel like they’re getting a better deal than others. It also helps gain new audience and boost current authority.

Try to understand your target market / customer.  For example, if you sell houses to customers you know they are looking to buy a house, yet you need to know more of what the customer is looking for before meeting them. This will save time and hassle.

Focus on the benefits and how you are helping the customer. Rather than trying out four or five selling techniques on a client, try to give them a solution. How does product X help the customer solve problem Y.

Speak to more people, the more people you talk to the more likely you will make a sale. Making a sale is roughly a 50/50 chance, however if you speak to 10 people in a day, the 50/50 chance is that 5 people will make a purchase.

 

DON’TS

Never assume what they want or what they’re like. To assume is to make an ‘ass’ out of ‘u’ and me.

Closing the sale is as important as the rest, sometimes salespeople present a perfect pitch with all the right information, yet don’t ask the customer for the sale.

Don’t compare yourselves to other companies, this will only make the customer think of that company, rather than solely on yours. This will then cause the customer to compare everything you say towards that companies offers.

There are a few typical closing techniques which many retailers use to influence customers, for example: Now or Never – “20% discount for customers who sign up today” or  “this is the last product at this price”

The majority of techniques used depends on the person portraying them. Some of these techniques may work better on certain people depending on their personality traits. Good customer service also goes a long way when requiring a sale, as long as this is at the base of your pitch and your offers then you should be successful.