Problems within Stand Design
As technology becomes more advanced it becomes more of the norm, which is both good and bad. It is good as it opens more windows for opportunity, allowing people to showcase their ideas and products. However it also comes with a negative that certain people who struggle with technology may feel left behind, particularly the elderly. However as they do not use it as much, they are almost more fascinated by it and how it works.
Somewhere where this is successful is within stand design, as it is a place for all ages with both business and customer attending. This being as businesses may have t.v’s, iPad’s etc as part of their exhibition stand. This causes customers to be more intrigued, making it more interactive. Customer’s will most likely take photos at these events to remember certain products and companies names, and even to show their friends. The main thing that works well with exhibition stand design is that everything is optional. Even more so with technology, as the events which they exhibit are free flowing. It is not like entering a shop it’s more like walking past it, like window shopping.
Another main reason why technology is being used in these situations is to due to the fact that technology is used on a daily basis. Therefore if businesses aren’t keeping up with day to day performance, then customer’s may lose interest. In day to day life, smartphones and computers are used minute by minute, so to not include them at all in business would be rather a foolish idea. People tend to understand what they can relate to and they tend to trust what they find relatable.
New Ideas
Using technology as part of a selling strategy is a wise decision. This being as it opens more doors for new companies to create business. It also separates those companies from the dated companies. Adding new technology into business ventures, will also create new jobs for people who are able to work it. This then creates more interest which creates more revenue. Which means in the long run it is a win win situation. Apart from the small price which comes of purchasing it. The careful trick though is not simply using the technology as a novelty attraction. By using technology to its advantage helps support their business.
Technology also has the power to improve communication, meaning talking or video chatting to anyone in the world has never been easier. This then creates more potential clients, clients who may not have gotten in touch without this technology. One small downside to the amount of technology included in business, is a small class divide will gradually be created. Certain customer’s may not be able to afford the new business, yet other customer’s will. This means you may lose some customers, but you will most likely gain some in the process.
