So, you’ve decided to exhibit in Germany. You’ve made a great choice. Germany is currently ranked number 1 among trade fair locations due to its position at the heart of Europe and its modern infrastructure. It includes four out of 8 of the largest exhibition venues, and most of all, more than 2/3 of the world’s leading trade fairs and events for many industry sectors are held here. Essentially this makes Germany the worlds hotspot meeting place, full of opportunity to grow your business.


With a sea of information regarding ‘how to exhibit successfully’, ‘how to exhibit abroad’, and a long list of other ‘how-to’ exhibition guides; it’s easy to see why companies struggle to make their exhibition goals a reality. Without even realising, companies are wasting valuable resources, time, and even compromising their brands continuity in the process.


Let’s face it, taking your brand off home turf can feel like a daunting task, especially when it’s your first time exhibiting in a foreign land. You have your message; your brand identity, and now you want to take it overseas. With the number of options available it’s easy to become overwhelmed. That’s why at Mercer we get straight to the point. Our revolutionary approach to exhibiting provides companies with a new-found freedom, opening the door to new possibilities. We listen to our clients’ needs and respond with a realistic and feasible solution which suits them. Forming lasting partnerships, we grow with our clients, and gain a clear insight into their vision and the message they want to deliver.


There’s no greater success than making a dream a reality, and we get to do this every day for our clients exhibiting around the globe.


With our network of international exhibition offices and stand builders, we accompany our clients every step of the way; no matter where their journey takes them. Not only do we guarantee brand continuity and offer the possibility to replicate exhibition stands anywhere in the world; we also take away the hassle and fuss that can make exhibiting so stressful. As well as building reliable exhibition booths for our clients, our aim as a company is to really listen to our clients and help them achieve their goals as an expanding business.


Every concept we design is constructed using solid aluminium frames which once built, provide a completely unique design with the look of a bespoke stand. Custom modular exhibition stands ultimately involve less mess, less investment, and are better for the environment. Whether it’s a large exhibition booth in Munich, a small shell scheme exhibition booth in Frankfurt, or even a pop-up booth in Las Vegas, you can rest assured we’ll have a solution that meets your requirements.


On a hire only basis, with fixed pricing per m²; we offer a simplified (all-inclusive) pricing structure that covers the entire exhibition project from start to finish. We cover everything from design, artwork, construction, to furniture, giving you complete flexibility and freedom.


If you’re considering exhibiting in Germany or have a requirement for a booth at an upcoming exhibition in Europe; don’t hesitate to get in touch. We’d love to answer your questions and show you some concepts for your exhibition stand.


Germany contact: Joel Whitcher